Two days later, the person in the bourgeois newspaper’s announcement was the general manager of the labor movement’s Eka Group Eero Rantala, who stated, “Then only times will be tough when the options run out.” Did his magazine supposedly keep the people in the dark? This must have annoyed the chief owner of Hesar. A large part of the people would have been completely in the dark about culture.
“I am shocked by the idea that New Finland would not have appeared during the worst years of fighting.
The announcement featured a sculptor discriminated against by the art field Eila Hiltunen who said: September on the third day, New Finland positioned itself as a counterweight to the left-wing wave of the 1970s. However, if you looked closely at the ad, you could read the text in very small font size: With the permission of music reviewer Seppo Heikinheimo. In Los Angeles, Salonen had fallen into the teeth of a critic of a city newspaper, but Salonen’s words could just as well have been read as a reference to Heikinheimo’s imbalance. In theory, there can be quite insane types in a magazine. Salonen’s speech continued: “I know what it means when only one magazine appears in a big city. “What if Seppo Heikinheimo is almost the only national music reviewer?” Esa-Pekka Salonen asks for the announcement in the main text. It was aimed at the HS music reviewer Seppo Heikinheimo, whose writings had often been perceived as arbitrary in music circles. The announcement featured a conductor working in Los Angeles Esa-Pekka Salonen. It was all that, but at the same time the last, self-conscious and intelligent annoyance of the party that lost the press war.įirst the announcement was a blow directly to Helsingin Sanomat. He considered the campaign aggressive and against Helsingin Sanomat. When the main owner of Helsingin Sanomat Aatos Erkko saw the announcements, he was indignant. The visual design was handled by the magazine’s artistic director Yrjö Klippi, who had been responsible for the layout of Helsingin Sanomat’s Sunday pages and Monthly Supplement in the 1980s.Įach campaign announcement read For the new Finland and below it If you don’t want to choose, one is enough. Virmavirta acquired people for the announcement series, and another editor-in-chief Mauno Saari formulated skillful texts. The campaign appeared in New Finland in September 1991. At the same time, Estonia became independent, the Soviet Union disintegrated, the recession deepened and the Finnish banking sector went into chaos.īut the editor-in-chief Jarmo Virtavirta fought for his magazine to the end.Įditorial In order to save the magazine, the management devised an advertising campaign in which well-known people expressed their support for New Finland. The glorious story of the magazine was over. At the end of August 1991, the Group’s Board of Directors decided to suspend the appearance of New Finland from the beginning of October. The new Finland ended up as part of the Aamulehti Group, which had also been in financial difficulties after the recession. The overwhelming opponent was not just the internet but Helsingin Sanomat.
The atmosphere was like on the Finnish media field in the 2010s. Just before the devastation, the merger with Finland or Länsiväylä, the transition to a weekly newspaper and the radical reduction of personnel were discussed. Young talents had been recruited for the delivery, investment had been made in the layout, special sites had been inflated and the circulation had been increased. But in the 1940s and 1950s, the circulation of Helsingin Sanomat began to rise and again from the 1970s onwards.Īt the end of the 1980s, everything had been tried in New Finland. At the time of the war, they had still been level. It had competed for the position of the country’s main newspaper with Helsingin Sanomat for more than a hundred years. In September Thirty years ago, the newspaper Uusi Suomi was already devastated.
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